7 November 2016
Why personalisation counts in Nonprofit marketing
Personalisation has been a hot topic for nonprofit marketers in 2016 and no doubt the conversation will continue into the new year. It’s for good reason-with organisations using personalising seeing dizzying results, like behavioural trigger emails getting a 152% higher click-through rate than the traditional batch and blast approach.
6 May 2016
Storytelling is a powerful tool for nonprofits
Storytelling is a fundamental part of the human experience. We’re told stories from a very early age and like to share them right up until the end. Stories cross cultures and generations. They enable us to share our most intimate experiences and hard learned lessons.
3 December 2015
Nonprofit marketing must be an authentic conversation
In nonprofit marketing there are low hanging fruit. There are some people out there already aligned with your cause, people who are happy to donate to many worthy causes and plenty of people who’ll sign your petition.
25 August 2015
7 mistakes nonprofits make on Facebook
We believe that the fastest, easiest, and the most efficient way to take full advantage of your Facebook page is to learn from your mistakes. Learning from these nonprofit Facebook mistakes will help you grow your community and influence.
10 August 2015
How to use Facebook for nonprofit organisations
Facebook can be a valuable tool for nonprofit organisations worldwide as it is perceived to be the world’s most popular social network. Australians are amongst the highest social media users in the world with 13 million active users on Facebook each month. According to a Nielsen report commissioned by Facebook in January, stats revealed the average time Australians spend on Facebook every day is 1.7 hours. Furthermore on average, of those that have discovered new information on Facebook, 60% would go on to learn more and about 35% of people who have discovered a business or product on Facebook would share that with their friends.
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