20 August 2013
Social Media Communities – you’ve built it, but have they come?
You’ve spent lots of time, effort and money getting your website up to scratch. You’ve got your tweets crawling and the comments are active and your fingertips are poised for a flurry of interaction.Only - nothing. You get a decent amount of traffic to the website, but your social media channels are like a Blue Light Disco after 9pm.Unfortunately in online spaces, it’s not a case of “build it and they will come”. I’m not afraid to say it - Kevin Costner was lying. Developing a following on social media demands time, patience, insight and, above all else, a plan.We know that social networking is a vast and sometimes confusing landscape, so we'll be dedicating a few blog posts to best practice for development on social media communities.
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