Rebrand vs refresh blog

11 September 2023

Rebrand vs refresh; what is right for you?

A cohesive and compelling brand can make or break your company. Many successful companies evolve with the time, tweaking their brand for different reasons and adjusting to an ever-changing market. And yes, your product has to be solid and you have to be good at what you do, but without that initial oooooh you can easily be forgettable. Let’s not kid ourselves, we all eat with our eyes first. After we are visually pleased, we can go on to devour all the other elements, but that first look sets the mood.

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A white airplane is pointing into a blue square with a gaping hole. Both shapes are on a yellow background.

24 September 2018

7 Principles of universal design

This is part 3 of The Internet is for Everyone blog series. Read our previous blogs on website accessibility here.

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A collection of Freerange shapes

17 May 2017

The New Freerange Future Brand

Today we take another big step on the Freerange Future journey.

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A screen showing a green, sickly face, with a Stethoscope and drip

3 February 2017

Is your brand and marketing strategy in order for 2017?

You blinked and now January is gone. If like many people, you’d intended on having an impressive marketing plan for 2017 figured out by now but got distracted along the way, don’t worry, there’s still time! Marketing planning can seem overwhelming but it doesn’t need to be. By setting informed objectives, establishing metrics up front and getting the basic right, developing strategy becomes a quicker and easier process. Here’s our accelerated guide to developing your plan for 2017. (more…)

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An onion containing a heart

29 August 2016

Know who you are

If you’re going to build a deep rapport with people and foster a community aligned with your purpose, you need to be very clear about who you are.

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Illustration of Two pyramids, with a moon and a star behind

22 August 2016

The Pyramid Approach to creating a brilliant cause driven website

We’ve made a lot of websites in the last 10 years. There are many things that all well made websites have in common but when a website needs to support a cause or achieve a social purpose, there is a whole extra dimension to it.

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