On Wholeheartedness

A sketch of tiny people lifting up a giant stylised heart

7 October 2022

On Wholeheartedness

Seven years ago we published It’s time to be good…, Freerange Future’s pledge to use our expertise to ‘help those doing good become great’. It quickly led to two significant questions – how do we decide what’s good, and how can we be (more) good ourselves?

Changed for the B-etter

The B Corp assessment is a rigorous process, in a good way. It invites you to examine your business and it's impact - both positive and negative - from every angle. The Impact assessment looks at Governance, Workers, Community, Environment and Customers. Having been through this process twice now, we've had the opportunity to uncover areas for improvement and implement new ways of doing things, here are just a few examples.

Values denier to values disciple

Five years ago I thought values were mostly bullshit. Just a thing politicians and pointy haired bosses use to justify their actions and tell us how to act. The nation’s values. The company’s values. Characteristics that don’t ring true or that our leaders don’t seem to follow themselves.

Values