On Wholeheartedness

A sketch of tiny people lifting up a giant stylised heart

7 October 2022

On Wholeheartedness

Seven years ago we published It’s time to be good…, Freerange Future’s pledge to use our expertise to ‘help those doing good become great’. It quickly led to two significant questions – how do we decide what’s good, and how can we be (more) good ourselves?

5 March 2020

Marketing as a force for good

Sector Fundraising and Marketing in a Digital World Notes from a talk at the 2020 SACOSS Conference by Nick Crowther.

25 July 2019

Changed for the B-etter

The B Corp assessment is a rigorous process, in a good way. It invites you to examine your business and it's impact - both positive and negative - from every angle. The Impact assessment looks at Governance, Workers, Community, Environment and Customers. Having been through this process twice now, we've had the opportunity to uncover areas for improvement and implement new ways of doing things, here are just a few examples.

27 February 2018

Why CSR isn’t good enough anymore

These days everyone I talk to wants to know more about B Corps. Some people want to know how to become a B Corp and some are curious about the benefits we get from being a B Corp. Another question that comes up quite often is wanting to understand the difference between B Corp certification and CSR.

13 February 2018

5 benefits of being a B Corp

To be a B Corp is to be part of a social movement that challenges organisations to question the impact of their strategies and processes. It’s about creating a business that is focused on much more than the bottom line.

Two hands showing the heart line on the palm, with a heart icon.

18 March 2016

We are a B Corporation!

Good news. Freerange Future is now a B Corporation. We’ve been steadily working towards this over the last six months and today we’ve finally received our accreditation!

B Corp