Artist's palette

4 October 2017

The art of social media

Social media is no longer just a tool used to promote and secure ticket sales. The arts and culture community is shifting their uses of social media from online promotion to cultivating ideas and generating conversation. From curating photo galleries on Instagram to marketing campaign gamification, social media is rapidly evolving the way arts organisations engage and stimulate discussions with their audiences.

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A screen showing a green, sickly face, with a Stethoscope and drip

3 February 2017

Is your brand and marketing strategy in order for 2017?

You blinked and now January is gone. If like many people, you’d intended on having an impressive marketing plan for 2017 figured out by now but got distracted along the way, don’t worry, there’s still time! Marketing planning can seem overwhelming but it doesn’t need to be. By setting informed objectives, establishing metrics up front and getting the basic right, developing strategy becomes a quicker and easier process. Here’s our accelerated guide to developing your plan for 2017. (more…)

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Helpful Harry persona (age, profession, status, lives, interests, earns, giving, goals, motivations) and a piegraph showing equal sharing between all other personas (passionate Patty, reserved Raya, Volunteer Vinny, comrade Karl, generous Jenny)

17 November 2016

Get started with persona development

In the lead up to our webinar on personalising cause marketing on December 7, we’re diving into the world of segments, personas and data driven marketing. The obvious place to start for an organisation looking to develop a personalisation strategy, is to create personas.

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three characters = an elderly woman, a young woman and a pirate

7 November 2016

Why personalisation counts in Nonprofit marketing

Personalisation has been a hot topic for nonprofit marketers in 2016 and no doubt the conversation will continue into the new year. It’s for good reason-with organisations using personalising seeing dizzying results, like behavioural trigger emails getting a 152% higher click-through rate than the traditional batch and blast approach.

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A mouse with a speech bubble saying 'Storytelling for nonprofits'

6 May 2016

Storytelling is a powerful tool for nonprofits

Storytelling is a fundamental part of the human experience. We’re told stories from a very early age and like to share them right up until the end. Stories cross cultures and generations. They enable us to share our most intimate experiences and hard learned lessons.

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The word of mouth cycle - from mouth to ear to mouth to ear

3 December 2015

Nonprofit marketing must be an authentic conversation

In nonprofit marketing there are low hanging fruit. There are some people out there already aligned with your cause, people who are happy to donate to many worthy causes and plenty of people who’ll sign your petition.

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