15 May 2015
Five stats to prove the value of visual content in social media
By nature, people are visual and we’re attracted to images. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco)
8 May 2015
Why create a blog for your business?
This post is very meta. A blog about blogging for business from a business with a new found passion for blogging. Bear with me… (more…)
15 September 2014
Introducing the Digital Capability Reference Model
This blog is a prelude to the book, 77 Building Blocks of Digital Transformation: The Digital Capability Model, written by Jace An. If you're curious to explore the rest of the concepts on digital transformation, click the button below to purchase a copy.
22 August 2014
The ABCs of hashtags
This weekend is the anniversary of a milestone in social media, the first ever hashtag use on Twitter. The hashtag started off on Twitter in 2007, and has since spread over Instagram, YouTube, Google+, Facebook and more. Proper hashtag usage can help you get substantially more engagement on your tweets, meaning more new followers, more replies and more exposure.
20 August 2013
Social Media Communities – you’ve built it, but have they come?
You’ve spent lots of time, effort and money getting your website up to scratch. You’ve got your tweets crawling and the comments are active and your fingertips are poised for a flurry of interaction.Only - nothing. You get a decent amount of traffic to the website, but your social media channels are like a Blue Light Disco after 9pm.Unfortunately in online spaces, it’s not a case of “build it and they will come”. I’m not afraid to say it - Kevin Costner was lying. Developing a following on social media demands time, patience, insight and, above all else, a plan.We know that social networking is a vast and sometimes confusing landscape, so we'll be dedicating a few blog posts to best practice for development on social media communities.
© Freerange Future 2024