8 May 2015
This post is very meta. A blog about blogging for business from a business with a new found passion for blogging. Bear with me… (more…)
19 February 2015
You’ve spent lots of time, effort and money getting your website up to scratch. You’ve got your tweets crawling and the comments are active and your fingertips are poised for a flurry of interaction.
15 September 2014
This blog is a prelude to the book, 77 Building Blocks of Digital Transformation: The Digital Capability Model, written by Jace An. If you're curious to explore the rest of the concepts on digital transformation, click the button below to purchase a copy.
22 August 2014
This weekend is the anniversary of a milestone in social media, the first ever hashtag use on Twitter. The hashtag started off on Twitter in 2007, and has since spread over Instagram, YouTube, Google+, Facebook and more. Proper hashtag usage can help you get substantially more engagement on your tweets, meaning more new followers, more replies and more exposure.
20 August 2013
You’ve spent lots of time, effort and money getting your website up to scratch. You’ve got your tweets crawling and the comments are active and your fingertips are poised for a flurry of interaction.Only - nothing. You get a decent amount of traffic to the website, but your social media channels are like a Blue Light Disco after 9pm.Unfortunately in online spaces, it’s not a case of “build it and they will come”. I’m not afraid to say it - Kevin Costner was lying. Developing a following on social media demands time, patience, insight and, above all else, a plan.We know that social networking is a vast and sometimes confusing landscape, so we'll be dedicating a few blog posts to best practice for development on social media communities.
9 March 2012
There have been mixed reactions to this already, many naysayers proclaim the timeline is unattractive, hard to use, and dilutes their message. But if used well, this timeline can make visitors to your page much more interested, and increase your engagement with your fans (or potential fans).