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The Fact File
Often useful, sometimes opinionated, occasionally controversial.
10 October 2016
The return of the Adelaide Festival of Ideas
Freerange Future has been working closely with the Adelaide Festival of Ideas team all this year to help bring the festival back from the abyss. It's been immensely enjoyable working closely with such a passionate and enlightened group on the rebirth of this crucial event.
20 September 2016
The KIO Content Model for Cause Websites
When it comes to deciding what content to put into your website it helps to consider the KIO content model. This way of thinking about content groups all content into three buckets; Knowledge, Information and Offer.
12 September 2016
User Journeys in Cause Websites
Not everyone who visits your website or sits in your database is ready to donate, become a member, buy or take the other actions that you want them to do. Your user personas should take this into account, incorporating a theory of what they need to experience in order to take action. You can consider the steps people take from first landing on your website to ultimately taking that action as a journey.
5 September 2016
Website strategy
When people talk about digital strategy they often mean their digital marketing plan but digital strategy incorporates much more than marketing. Digital strategy is a broad term which for a cause focused organisation can include marketing, sales, fundraising, membership and relationship management, support, IT infrastructure, governance, knowledge management, customer experience and more.
29 August 2016
Know who you are
If you’re going to build a deep rapport with people and foster a community aligned with your purpose, you need to be very clear about who you are.
22 August 2016
The Pyramid Approach to creating a brilliant cause driven website
We’ve made a lot of websites in the last 10 years. There are many things that all well made websites have in common but when a website needs to support a cause or achieve a social purpose, there is a whole extra dimension to it.
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