Helpful Harry persona (age, profession, status, lives, interests, earns, giving, goals, motivations) and a piegraph showing equal sharing between all other personas (passionate Patty, reserved Raya, Volunteer Vinny, comrade Karl, generous Jenny)

17 November 2016

Get started with persona development

In the lead up to our webinar on personalising cause marketing on December 7, we’re diving into the world of segments, personas and data driven marketing. The obvious place to start for an organisation looking to develop a personalisation strategy, is to create personas.

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three characters = an elderly woman, a young woman and a pirate

7 November 2016

Why personalisation counts in Nonprofit marketing

Personalisation has been a hot topic for nonprofit marketers in 2016 and no doubt the conversation will continue into the new year. It’s for good reason-with organisations using personalising seeing dizzying results, like behavioural trigger emails getting a 152% higher click-through rate than the traditional batch and blast approach.

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TEDx Adelaide - Meta-Morphosis, 20 October 2016

17 October 2016

October is a big month in Adelaide

Last week we wrote about the Adelaide Festival of Ideas and its significance to us and our city. There are a lot of other events happening in Adelaide during October that are well worth your attention, some of which Freerange Future have been working on.

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Make or Break handwritten

10 October 2016

The return of the Adelaide Festival of Ideas

Freerange Future has been working closely with the Adelaide Festival of Ideas team all this year to help bring the festival back from the abyss. It's been immensely enjoyable working closely with such a passionate and enlightened group on the rebirth of this crucial event.

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KIO mapped to a diagram of a page with content

20 September 2016

The KIO Content Model for Cause Websites

When it comes to deciding what content to put into your website it helps to consider the KIO content model. This way of thinking about content groups all content into three buckets; Knowledge, Information and Offer.

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Two user journeys plotted on a timeline from unhappy to understanding

12 September 2016

User Journeys in Cause Websites

Not everyone who visits your website or sits in your database is ready to donate, become a member, buy or take the other actions that you want them to do. Your user personas should take this into account, incorporating a theory of what they need to experience in order to take action. You can consider the steps people take from first landing on your website to ultimately taking that action as a journey.

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