12 September 2016
Not everyone who visits your website or sits in your database is ready to donate, become a member, buy or take the other actions that you want them to do. Your user personas should take this into account, incorporating a theory of what they need to experience in order to take action. You can consider the steps people take from first landing on your website to ultimately taking that action as a journey.
5 September 2016
When people talk about digital strategy they often mean their digital marketing plan but digital strategy incorporates much more than marketing. Digital strategy is a broad term which for a cause focused organisation can include marketing, sales, fundraising, membership and relationship management, support, IT infrastructure, governance, knowledge management, customer experience and more.
29 August 2016
If you’re going to build a deep rapport with people and foster a community aligned with your purpose, you need to be very clear about who you are.
22 August 2016
We’ve made a lot of websites in the last 10 years. There are many things that all well made websites have in common but when a website needs to support a cause or achieve a social purpose, there is a whole extra dimension to it.
4 August 2016
Over the last decade we've created lots and lots of websites for purpose driven organisations including charities, social enterprises, non profits, CSR programs and community engagement within government.
6 May 2016
Storytelling is a fundamental part of the human experience. We’re told stories from a very early age and like to share them right up until the end. Stories cross cultures and generations. They enable us to share our most intimate experiences and hard learned lessons.