Artist's palette

4 October 2017

The art of social media

Social media is no longer just a tool used to promote and secure ticket sales. The arts and culture community is shifting their uses of social media from online promotion to cultivating ideas and generating conversation. From curating photo galleries on Instagram to marketing campaign gamification, social media is rapidly evolving the way arts organisations engage and stimulate discussions with their audiences.

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Highlight of 'Goals' in Google Analytics UI

18 July 2017

Do you really know which marketing channels are powering your website?

Let me tell you about one of my favourite reports in Google Analytics, the channels report.

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Graphic with the Freerange Future logo, and three shapes - a long rectangle, a wave cutout and a star

19 June 2017

Activate your analytics

Google analytics is an excellent tool for cause and cultural marketers. Reviewing insights regularly can help you to improve your online presence and even inform your broader marketing strategy.

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A collection of Freerange shapes

17 May 2017

The New Freerange Future Brand

Today we take another big step on the Freerange Future journey.

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A burger on a desk, with a flag in the burger with a burger menu icon

1 March 2017

You had me at About. 10 tips for a compelling cause website navigation

The perfect navigation doesn’t exi… Actually, if you follow these navigation tips, your cause driven website will be well on the way to having the perfect navigation.

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A screen showing a green, sickly face, with a Stethoscope and drip

3 February 2017

Is your brand and marketing strategy in order for 2017?

You blinked and now January is gone. If like many people, you’d intended on having an impressive marketing plan for 2017 figured out by now but got distracted along the way, don’t worry, there’s still time! Marketing planning can seem overwhelming but it doesn’t need to be. By setting informed objectives, establishing metrics up front and getting the basic right, developing strategy becomes a quicker and easier process. Here’s our accelerated guide to developing your plan for 2017. (more…)

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