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The Fact File
Often useful, sometimes opinionated, occasionally controversial.
4 October 2017
The art of social media
Social media is no longer just a tool used to promote and secure ticket sales. The arts and culture community is shifting their uses of social media from online promotion to cultivating ideas and generating conversation. From curating photo galleries on Instagram to marketing campaign gamification, social media is rapidly evolving the way arts organisations engage and stimulate discussions with their audiences.
18 July 2017
Do you really know which marketing channels are powering your website?
Let me tell you about one of my favourite reports in Google Analytics, the channels report.
19 June 2017
Activate your analytics
Google analytics is an excellent tool for cause and cultural marketers. Reviewing insights regularly can help you to improve your online presence and even inform your broader marketing strategy.
17 May 2017
The New Freerange Future Brand
Today we take another big step on the Freerange Future journey.
1 March 2017
You had me at About. 10 tips for a compelling cause website navigation
The perfect navigation doesn’t exi… Actually, if you follow these navigation tips, your cause driven website will be well on the way to having the perfect navigation.
3 February 2017
Is your brand and marketing strategy in order for 2017?
You blinked and now January is gone. If like many people, you’d intended on having an impressive marketing plan for 2017 figured out by now but got distracted along the way, don’t worry, there’s still time! Marketing planning can seem overwhelming but it doesn’t need to be. By setting informed objectives, establishing metrics up front and getting the basic right, developing strategy becomes a quicker and easier process. Here’s our accelerated guide to developing your plan for 2017. (more…)
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