The Fact File

25 August 2015

7 mistakes nonprofits make on Facebook

We believe that the fastest, easiest, and the most efficient way to take full advantage of your Facebook page is to learn from your mistakes. Learning from these nonprofit Facebook mistakes will help you grow your community and influence.

19 August 2015

9 ways to nurture nonprofit brand champions

Brand champions within your community can magnify your message and help you to have influence far beyond your own reach. We’re not just talking about social media influencers who might retweet you. Brand champions are significantly more engaged and dedicated, organising fundraisers, mobilising their own networks and generally extending your influence beyond your own reach.

10 August 2015

How to use Facebook for nonprofit organisations

Facebook can be a valuable tool for nonprofit organisations worldwide as it is perceived to be the world’s most popular social network. Australians are amongst the highest social media users in the world with 13 million active users on Facebook each month. According to a Nielsen report commissioned by Facebook in January, stats revealed the average time Australians spend on Facebook every day is 1.7 hours. Furthermore on average, of those that have discovered new information on Facebook, 60% would go on to learn more and about 35% of people who have discovered a business or product on Facebook would share that with their friends.

5 August 2015

Nonprofit branding makes all the difference

Of all organisations, nonprofits have the most to gain from brand building. An authentic brand embodies your values and mission. For nonprofits, connecting with their community through shared values is imperative.

20 July 2015

It’s time to be good…

It’s our birthday. Freerange Future is now nine years old. In previous years we'd throw a party. Not this time, too much to do.

22 June 2015

Why your nonprofit brand personality matters