Illustration of a person parachuting, about to land on a marker.

10 June 2015

Effective landing page design

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Two people, on the left is a bright character wearing a collared shirt, and orange jumper and a smile. On the right is a person wearing a hard hat and jacket, has a bruised eye and an unhappy expression.

5 June 2015

Credibility – How to boost your website reputation

You dress smartly, you're knowledgeable and friendly. That’s great for business. What gives your website this sort of credibility?

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On the left; a diamond, on the right; a piece of carbon

22 May 2015

Writing for the web: living content is king!

What is quality content when writing for the web? Why it's living content, written for living things. You can satisfy both people and the SEO bots. Win-win!

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Eye icon, with the iris making a graph: 90% images

15 May 2015

Five stats to prove the value of visual content in social media

By nature, people are visual and we’re attracted to images. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco)

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Two faces, each with a speech bubble. The face on the left says 'Blog blog', the face on the right says 'blog blog blog'

8 May 2015

Why create a blog for your business?

This post is very meta. A blog about blogging for business from a business with a new found passion for blogging. Bear with me… (more…)

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Browser support pokie machine - three browsers line up, the first two are ticked, the last has a red cross

27 April 2015

Which browsers should my website support?

One of the most challenging aspects of making (or owning) a website is that not everybody uses the same web browser. There was a time when Internet Explorer was used by over 90% of people on the web but it’s been in decline for a decade. Now that 90% is made of Chrome, Firefox, Internet Explorer and Safari, on computers, tablets and smart phones.

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