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The Fact File
Often useful, sometimes opinionated, occasionally controversial.
17 November 2016
Get started with persona development
In the lead up to our webinar on personalising cause marketing on December 7, we’re diving into the world of segments, personas and data driven marketing. The obvious place to start for an organisation looking to develop a personalisation strategy, is to create personas.
7 November 2016
Why personalisation counts in Nonprofit marketing
Personalisation has been a hot topic for nonprofit marketers in 2016 and no doubt the conversation will continue into the new year. It’s for good reason-with organisations using personalising seeing dizzying results, like behavioural trigger emails getting a 152% higher click-through rate than the traditional batch and blast approach.
17 October 2016
October is a big month in Adelaide
Last week we wrote about the Adelaide Festival of Ideas and its significance to us and our city. There are a lot of other events happening in Adelaide during October that are well worth your attention, some of which Freerange Future have been working on.
10 October 2016
The return of the Adelaide Festival of Ideas
Freerange Future has been working closely with the Adelaide Festival of Ideas team all this year to help bring the festival back from the abyss. It's been immensely enjoyable working closely with such a passionate and enlightened group on the rebirth of this crucial event.
20 September 2016
The KIO Content Model for Cause Websites
When it comes to deciding what content to put into your website it helps to consider the KIO content model. This way of thinking about content groups all content into three buckets; Knowledge, Information and Offer.
12 September 2016
User Journeys in Cause Websites
Not everyone who visits your website or sits in your database is ready to donate, become a member, buy or take the other actions that you want them to do. Your user personas should take this into account, incorporating a theory of what they need to experience in order to take action. You can consider the steps people take from first landing on your website to ultimately taking that action as a journey.
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