The Fact File
Often useful, sometimes opinionated, occasionally controversial.
11 September 2023
Rebrand vs refresh; what is right for you?
A cohesive and compelling brand can make or break your company. Many successful companies evolve with the time, tweaking their brand for different reasons and adjusting to an ever-changing market. And yes, your product has to be solid and you have to be good at what you do, but without that initial oooooh you can easily be forgettable. Let’s not kid ourselves, we all eat with our eyes first. After we are visually pleased, we can go on to devour all the other elements, but that first look sets the mood.
12 December 2022
Positioning yourself as a B Corp
Whether you’ve just become a Certified B Corporation or you’ve been certified for a while, it's important to understand how to position yourself as a B Corp. We recognise we’re on this journey ourselves and we don’t always do it perfectly, so we asked some of our fellow B Corps to share their thoughts and experiences too!
7 October 2022
On Wholeheartedness
Seven years ago we published It’s time to be good…, Freerange Future’s pledge to use our expertise to ‘help those doing good become great’. It quickly led to two significant questions – how do we decide what’s good, and how can we be (more) good ourselves?
17 May 2022
Accessibility foundations PART 3: the ultimate content guide
So you’ve just been handed over your brand-spanking new website, boasting a highly accessible design that meets AA or even AAA standards and supports all kinds of users. Well done you! You’re helping so many people with disabilities be able to access your information.
19 October 2021
Accessibility foundations PART 2: what are web accessibility guidelines?
Perhaps you’ve already heard WCAG standards been talked about in relation to your website? For us here at Freerange, we hold accessibility in high regard and follow the globally shared standard for web content accessibility very closely.
Freeform is our newsletter
Subscribe to Freerange Updates
Be the first to know when we release a new eBook or publish insightful blog posts.