The complexities of accessibility can be daunting. But think about how daunting it could be for someone with a disability who is trying to find information on your website. There are many different components to understand and consider when creating a design that allows users with a disability to access your information with ease. Let’s break down accessibility and the standards to aspire to.

What is accessibility?
To be accessible is to be able to be reached, understood, and used. 1 in 5 Australians live with a disability and each individual accesses the web with their own methods, tools and preferences.

Why does your site need to be accessible?
Any Australian organisation that offers goods or services on their website is subject to the Disability Discrimination Act of 1992. This act requires that people with disabilities have the same functional access as any other person within our communities.

What are the benefits of an accessible website?
With 15% of the world’s population living with some form of disability, it makes up the largest minority group. By making your website accessible, you can reach into untapped markets and create active participation opportunities for all individuals, making it more profitable and inclusive. By incorporating accessible design during the early stages of branding and website development, you can dramatically save costs on re-branding and designing, which we always strive for with our clients. This is why you should always ensure you are working alongside an agency which has a sound understanding of accessibility standards and needs.

There is a strong business case for accessibility. Fundamentally, accessibility is good business. Accessible websites can have better search results, increase audience reach and proven corporate social responsibility (CSR).

There is no debate that accessibility is an important element of a brand and website. Ask yourself as an organisation and as an individual, do you think accessibility is a part of your brand values? If yes, let’s ensure it is reflected throughout your brand and website. Get in contact with our accessibility team today at frontdoor@freerangefuture.com to discuss how we can instill accessibility standards within your website.

 

Introduction to Web Accessibility 2018, //www.w3.org/WAI/fundamentals/accessibility-intro/#important

 

Topics: Accessibility