18 July 2018
Web accessibility is the new standard
Welcome! This is the first part of The Internet is for Everyone blog series.
18 July 2017
Do you really know which marketing channels are powering your website?
Let me tell you about one of my favourite reports in Google Analytics, the channels report.
19 June 2017
Activate your analytics
Google analytics is an excellent tool for cause and cultural marketers. Reviewing insights regularly can help you to improve your online presence and even inform your broader marketing strategy.
1 March 2017
You had me at About. 10 tips for a compelling cause website navigation
The perfect navigation doesn’t exi… Actually, if you follow these navigation tips, your cause driven website will be well on the way to having the perfect navigation.
3 February 2017
Is your brand and marketing strategy in order for 2017?
You blinked and now January is gone. If like many people, you’d intended on having an impressive marketing plan for 2017 figured out by now but got distracted along the way, don’t worry, there’s still time! Marketing planning can seem overwhelming but it doesn’t need to be. By setting informed objectives, establishing metrics up front and getting the basic right, developing strategy becomes a quicker and easier process. Here’s our accelerated guide to developing your plan for 2017. (more…)
17 November 2016
Get started with persona development
In the lead up to our webinar on personalising cause marketing on December 7, we’re diving into the world of segments, personas and data driven marketing. The obvious place to start for an organisation looking to develop a personalisation strategy, is to create personas.
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