Let’s be honest: Google Analytics 4 can feel like a bit of a maze when you first dive in. But once you know your way around, it becomes a goldmine of insights.
The Customer Journey Isn’t a Straight Line
Your website visitors don’t just land on your homepage and magically convert. They explore. They click. They pause, leave, and maybe come back. Understanding this journey is essential to serving your audience better. Compared to Universal Analytics, GA4 gives you much more flexibility in exploring these journeys – tracking not just pageviews but every interaction across devices and platforms. GA4 lets you follow their path from the first click to the last interaction, so you can see what’s working, what’s not, and where they’re dropping off.
Gone are the days when you could just check your homepage traffic and call it a day.
GA4 helps you go deeper:
- Which pages do people land on?
- Where do they exit?
- What events or actions are they taking (or not taking)?
- What fixes might be needed to increase conversions on that donation
- Is the latest campaign actually driving the right kind of traffic?
Try This: Explore Reports in GA4
Want to see how your users really interact with your site? GA4’s Explore tool is one of the most powerful (and underused) features available. Here’s a quick guide to get you started:
Step-by-Step: How to Use GA4 Explore Reports
- Go to ‘Explore’ in the left-hand menu of your GA4 property.
- Click ‘Blank’ to start a new exploration.
- Choose your Exploration Type: Free Form, Path Exploration, Funnel Exploration
- Add your segments (e.g., mobile users, returning visitors), dimensions (e.g., page title), and metrics (e.g., event count).
- Run the report and start exploring!
These reports let you visualise exactly how users move through your website, a great way to uncover drop-off points, popular content, or paths that lead to lead conversion.
Why This Matters for Your Business
Understanding your customers isn’t just good practice—it’s a competitive advantage. GA4 gives you the power to:
- Improve your website experience
- Make your marketing more effective
- Measure what really matters
- Prove the value of your digital campaigns
We Can Help Make It Simple (and Actually Fun)
If GA4 feels a bit overwhelming, you’re not alone. That’s why we offer personalised GA4 training sessions (for you or for your team). These are designed to demystify the platform and show you how to get exactly what you need from it. Whether you’re a beginner or just looking for a refresher, we make the experience practical, empowering, and yes – even a little bit fun.
Want to understand your website like never before? Let’s chat about how GA4 training can help your team make the most of every click. Or just have a question about the Explore Reports, feel free to get in touch.
Topics: Digital, Marketing, Uncategorized
