In digital marketing, when we talk about landing pages we don’t just mean any page where people might ‘land’ on your site. Landing pages include a form and their sole purpose is to convert visitors into leads. That’s why they’re also known as ‘lead capture pages’. You will have seen hundreds of these online but you probably only share your contact details with a select few. What makes these pages effective?
You dress smartly, you’re knowledgeable and friendly. That’s great for business. What gives your website this sort of credibility?
What is quality content when writing for the web? Why it’s living content, written for living things. You can satisfy both people and the SEO bots. Win-win!
By nature, people are visual and we’re attracted to images. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco)
This post is very meta. A blog about blogging for business from a business with a new found passion for blogging. Bear with me… (more…)
One of the most challenging aspects of making (or owning) a website is that not everybody uses the same web browser. There was a time when Internet Explorer was used by over 90% of people on the web but it’s been in decline for a decade. Now that 90% is made of Chrome, Firefox, Internet Explorer and Safari, on computers, tablets and smart phones.
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