At Freerange Future, we spend a lot of time thinking and talking about values. Core values are the guiding beliefs and principles of an organisation. They set the tone for strategy, relationships and decision making. When an organisation clearly defines its values then truly lives them, it can reach new heights. You can see our core values here.
We believe that the fastest, easiest, and the most efficient way to take full advantage of your Facebook page is to learn from your mistakes. Learning from these nonprofit Facebook mistakes will help you grow your community and influence.
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Facebook can be a valuable tool for nonprofit organisations worldwide as it is perceived to be the world’s most popular social network. Australians are amongst the highest social media users in the world with 13 million active users on Facebook each month. According to a Nielsen report commissioned by Facebook in January, stats revealed the average time Australians spend on Facebook every day is 1.7 hours. Furthermore on average, of those that have discovered new information on Facebook, 60% would go on to learn more and about 35% of people who have discovered a business or product on Facebook would share that with their friends.
Of all organisations, nonprofits have the most to gain from brand building. An authentic brand embodies your values and mission. For nonprofits, connecting with their community through shared values is imperative.
It’s our birthday. Freerange Future is now nine years old. In previous years we’d throw a party. Not this time, too much to do.
Your website is a brand touch point; that is a place where a visitor or user comes into contact with your brand. People will make an immediate judgement as to whether they like what they see. Or not. You have a micro second to make a connection with what this person seeks.
© Freerange Future 2025