You’ve spent lots of time, effort and money getting your website up to scratch. You’ve got your tweets crawling and the comments are active and your fingertips are poised for a flurry of interaction.Only – nothing. You get a decent amount of traffic to the website, but your social media channels are like a Blue Light Disco after 9pm.Unfortunately in online spaces, it’s not a case of “build it and they will come”. I’m not afraid to say it – Kevin Costner was lying. Developing a following on social media demands time, patience, insight and, above all else, a plan.We know that social networking is a vast and sometimes confusing landscape, so we’ll be dedicating a few blog posts to best practice for development on social media communities.

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