Working closely with Yumba Bimbi, Freerange set out to refresh their brand identity while retaining key elements of their recognisable logo. The iconic YB initials and circular shapes were reimagined with a modern twist, incorporating new shades of green to create a visual identity that felt fresh yet familiar. Alongside this, we developed a comprehensive style guide and new business collateral, ensuring their brand was ready for the future.
The heart of Yumba Bimbi’s brand refresh was a new website built with accessibility as a fundamental priority. We focused on creating a platform that would be easy to navigate for everyone, following WCAG 2.1 AA standards. The site’s design balances clarity and visual appeal, with high-contrast elements and readable fonts making it simple for users to interact with. To enhance accessibility further, we incorporated the Userway accessibility widget, which provides visitors with options to adjust font sizes, colours, and contrast settings, tailoring the experience to their individual needs.
Working with Freerange Future is an absolute pleasure. The impact of their creative and inclusive designs that carried through to our website has elevated our communication strategies, ensuring greater engagement and connection with our customers and community.
Juliette McCorley
General Manager – Operations
Yumba Bimbi’s brand refresh balances tradition and innovation, ensuring it reflects the values of accessibility, inclusivity, and community spirit.
The centrepiece of the refresh is a new website built with accessibility at its core, a layout that’s easy to navigate for users of all abilities.
To ensure consistency and professionalism, Freerange developed a comprehensive style guide and business collateral alongside the refreshed brand and website.
© Freerange Future 2025