A Brand and Website Built for Inclusivity and Community Impact

The Challenge

Yumba Bimbi Support Services has been helping individuals with disabilities across Central Highlands and Western Queensland since 2000, building strong community connections along the way. As they looked towards the future, it became clear that their brand needed to evolve to reflect their values of accessibility, inclusivity, and community spirit. They wanted a fresh identity and a website that not only looked professional and welcoming but also created a fun, supportive experience for all visitors, regardless of ability. This was the perfect moment for a brand refresh that could carry Yumba Bimbi into their next chapter.

Working with Freerange Future is an absolute pleasure. The impact of their creative and inclusive designs that carried through to our website has elevated our communication strategies, ensuring greater engagement and connection with our customers and community.

Juliette McCorley
General Manager – Operations

Highlights

Brand refresh

Yumba Bimbi’s brand refresh balances tradition and innovation, ensuring it reflects the values of accessibility, inclusivity, and community spirit.

Website accessibility

The centrepiece of the refresh is a new website built with accessibility at its core, a layout that’s easy to navigate for users of all abilities.

Brand toolkit

To ensure consistency and professionalism, Freerange developed a comprehensive style guide and business collateral alongside the refreshed brand and website.

Accessibility

How accessible is your website and brand?

1 in 5 Australians have some form of disability. We consider accessibility as a high priority, ensuring our websites meet WCAG 2.0 accessbility standards and additional widgets can be utilised. Does your website have contrast errors? Is it keyoboard-friendly? Are your text sizes legible? Do you use image alt-tags? Let us help build an accessible product for you.

Get in touch about accessibility
Accessibility illustration