A Festival City Like No Other

Festival City ADL brand

The challenge

South Australia has long been known as the Festival State and Mad March the time of year when it’s all happening in Adelaide. In fact Adelaide has a diverse, year-round calendar of festivals. Festivals Adelaide is the peak body for these festivals and they approached Freerange to help with their positioning and messaging as their remit evolved from being advocacy-focused to a much more ambitious role of promoting, fostering and scaling the festival culture and profile of Adelaide for local, interstate and international audiences.