Women's & Children's Hospital Foundation

A Strong New Digital Foundation

The Challenge

The Women’s & Children’s Hospital Foundation (WCH Foundation) is dedicated to ensuring that every child and family thrives. With their updated visual identity reflecting a more vibrant and inclusive brand, it was time to reimagine the website to support their longterm goals. The new website needed to expand their donor base, boost engagement, and launch fresh fundraising campaigns while also balancing the needs of multiple audiences: donors, families, and partners.

The Solution

Working closely with the WCH Foundation, Freerange Future designed an engaging website that tells their story with heart and purpose. The homepage features impactful stories of families, research breakthroughs, and ways to contribute. Enhanced storytelling and strategic content pathways engage visitors, creating connections with the Foundation’s mission.

For potential donors, we streamlined the donation process and for corporate partners and researchers, we created clear and accessible pathways to collaborate on initiatives. Mobile responsiveness and accessibility were key priorities, ensuring the site performs seamlessly across devices and meets the needs of all users. WordPress functionality provided staff with robust tools for managing website content.

WCH Foundation’s new website empowers them to support more families, launch impactful campaigns and strengthen community connections.

Highlights

Built with purpose

We designed and developed a dynamic WordPress website with a refreshed brand identity, streamlined donation processes, and strategic storytelling to engage families, donors, and partners.

Reach

The new website offers an accessible and responsive experience, catering to diverse audiences and enhancing the WCH Foundation’s online presence.

Impact

The improved user journey empowers visitors to take meaningful action, from accessing support services to contributing donations, driving the Foundation’s mission to support more families.