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Communication is a Two Way Street

The challenge

Two Way Street approached Freerange Future to help redevelop their website and add an eCommerce component. This significant South Australian business provides services for both children and adults with a particular focus on intervention for people with complex communication needs. They have developed a large collection of online learning resources for clients and speech pathologists so this was an important focus for their new website.

One of the main challenges for Two Way Street was effectively communicating to both their existing and potential new audiences that they are more than just a face-to-face clinical practice. They offer a dynamic range of solutions and options for parents, families, workers, peers, and invested organisations. Their goal was to develop a new website that would not only engage their current audience but also increase awareness among new audiences, peers, and the broader community about the comprehensive services they offer.

Client

Two Way Street

    Work undertaken

    Work undertaken

  • Brand
  • Website

    Sector

    Sector

    Sector

    Sector

  • Disability
  • Education
  • Health
  • Inclusion
Two Way Street logo before and after

The solution

During the initial Explore phase we identified a need to refresh the brand so that the quality of design and communications across the organisation would be on par with the new website. We kept all elements of the previous logo, updating the typeface, and simplified their tree icon to a modern and clean graphic. We adjusted the blue to be a stronger, more vibrant hue and developed a suite of complementary colours they could use online and in their internal resources.

With the website we integrated and consolidated their blog, workshops, online courses, resources and products in one location that offers far easier user experience for their audience. Accessibility was a priority, so we ensured that all aspects of the site were AA compliant, adhering to WCAG 2.1 standards. This commitment to accessibility, coupled with a responsive design, ensured that the website was usable and engaging across all devices.

This project not only refreshed their digital presence but also reinforced their position as a leader in providing innovative solutions for complex communication needs.

Two Way Street website mockup

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Freerange Future is an Australian digital creative agency working in web design, strategy, digital marketing, graphic design & branding.

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