JFM Fund

Streamlining Grant Applications with an Accessible and Engaging Website

The Challenge

Julia Farr MS McLeod Benevolent Fund (JFM Fund) is a South Australian organisation that funds individuals and projects with innovative ideas for the inclusion of people with disability in communities of their choice.

JFM Fund needed a new website and brand re-design that lived up to their inclusive vision, told their stories effectively and better supported the grant making process. Importantly, the new website needed to support making grant applications as accessible as possible.

The Solution

We investigated new colours and fonts, and created a new modern and accessible brand identity based on a rising sun, representing opportunity and equality. Graphic elements were developed to maintain consistency across all communications.

The website was designed to meet WCAG 2.1 AA standards, with high contrast visuals, clear typography, and an intuitive structure. The sitemap was tailored to address the needs of two primary audiences: organisations and individuals. A custom grant submission system was incorporated to streamline applications, while the design ensured accessibility and clarity without compromising on visual appeal.

The updated brand and website provide JFM Fund with the tools to communicate their work effectively and support their inclusive mission. The accessible design helps raise awareness, enables a broad audience to make grant applications through multiple means, and promotes a clearer understanding of their funding priorities.

Freerange Future was an absolute pleasure to work with on the redevelopment of the JFM Fund website and brand. Their expertise, creativity, and collaborative approach, combined with their patience, attention to detail, and supportive attitude, resulted in a beautifully designed, accessible website that perfectly reflects our organisation’s vision.

Marissa Brown
Leader, Marketing and Communications
Julia Farr group

Highlights

Inclusive brand re-design

Developed a modern, accessible identity symbolising opportunity and equality with a detailed style guide.

Accessible website design

Created a WCAG 2.1 AA-compliant website with a clear structure and engaging user experience.

Streamlined grant process

Integrated a custom grant submission system to simplify and encourage high quality applications.

Accessibility

How accessible is your website and brand?

1 in 5 Australians have some form of disability. We consider accessibility as a high priority, ensuring our websites meet WCAG 2.0 accessbility standards and additional widgets can be utilised. Does your website have contrast errors? Is it keyoboard-friendly? Are your text sizes legible? Do you use image alt-tags? Let us help build an accessible product for you.

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