The Working Women’s Centre is a group of fiercely passionate women advocating for and supporting working women in South Australia. The incredible free service allows all women, particularly those in vulnerable or disadvantaged situations, the opportunity to fight for their fair work rights.
WWC approached Freerange Future to work with their team to bring their dated brand into the 21st century and create a website that effectively communicates who they are, what they do and how they have helped working women in our state.
WWC wanted their brand to reflect their rich history, a passionate personality (aka kick ass attitude) and to be able to hold its ground in the corporate world. The result is a simple brandmark that represents women working together, a bold colour palette, a fresh typeface with a nod to their rich history and beautiful hand drawn illustrations.
Their new website is spacious, accessible, approachable and engaging. But the best part – the strategy, design and development process was 100% run by our very own team of fierce women. F**k yeah!