mobo

From Complexity to Clarity – A Digital Refresh for mobo

The Challenge

mobo has been empowering people living with disability and their families for over 60 years. With 12 sites in South Australia, mobo plays a vital role in enabling people to live and work with independence, confidence and purpose. Their mission centres on inclusion, respect, and meaningful opportunities – and their digital presence needed to reflect that same ethos.

As mobo undertook a revised strategic direction, it became clear that their existing website no longer met their needs. The previous platform was difficult to manage, had accessibility issues, and lacked the flexibility to grow with the organisation. Navigation was confusing, content often overlapped, and key actions like job applications or donations were hard to complete. With six distinct audience groups, from job seekers and referrers to retail customers and commercial supporters it was essential that the new website delivered a smoother, more intuitive experience for all users.

The Solution

A Welcoming and Accessible Design
To reflect mobo’s values of inclusion and empowerment, we designed a new website that feels warm, respectful and professional. High-contrast styling, readable fonts and an intuitive layout ensure the site is accessible to all users.

Audience-Led Navigation
We carefully structured the homepage and sitemap to speak directly to mobo’s six core audience groups: job seekers, employers, referrers, retail customers, commercial partners and staff. Each group is guided through tailored pathways that lead them to relevant services, support and calls to action. This ensures that users quickly find what they need.

Flexible Content Management
Built on a custom WordPress CMS, the site empowers the mobo team to update and manage content with ease. Modular layouts allow for flexible editing and future expansion, whether they’re publishing news stories, adjusting homepage blocks or launching new service offerings.

Improved Donation and Form Experience
We restructured the donation process by moving away from cluttered modal windows and creating a clear, consistent form style on dedicated pages. This reduces friction for users, improves mobile usability and supports accessibility compliance.

We have to thank the team at Freerange Future for bringing our website dreams to life! The talent and skills of the team, your understanding of our goals, and ability to take on our unique style and make it translate into an informative and engaging website, we couldn’t have asked for a better result.

mobo Marketing Team

Accessibility

How accessible is your website and brand?

1 in 5 Australians have some form of disability. We consider accessibility as a high priority, ensuring our websites meet WCAG 2.0 accessbility standards and additional widgets can be utilised. Does your website have contrast errors? Is it keyoboard-friendly? Are your text sizes legible? Do you use image alt-tags? Let us help build an accessible product for you.

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