Kimchi Club is food brand bringing the best of Korean flavours to Australia. It was born from Minka Park’s desire to share the culture of her birthplace with her adopted home, and her determination to help other Korean migrant women thrive in Australia. The team make Korean food products tailored to Australian palettes in their local commercial kitchen.
The business has grown in three years from making and selling two flavours of kimchi in specialty stores around Adelaide to having more than a dozen Korean food products available across the country.
Freerange has worked with Kimchi Club since their founding, developing their bold and playful brand, their packaging, website and all their marketing.
The success of Kimchi Club can be measured by the loyalty of their customers, who keep coming back for their products and have voted Kimchi Club one of South Australia’s Top 20 favourite food brands in the annual food awards…. three years running! Amazing progress for this start up food business dedicated to sharing their traditional culture.
The brand that Freerange has created for Kimchi Club, and all the design that goes with it, has been vital for us to quickly become established as one of Australia’s most exciting new food companies. They’re creative, thoughtful and always excellent to work with.
Minka Park, Founder & Managing Director
© Freerange Future 2022