The Solution
We began with an in-depth audit of their existing digital channels, identifying gaps and opportunities for improvement. This audit revealed the need for a more cohesive and continuous strategy across both Meta (Facebook and Instagram) and Google platforms.
To maintain an active presence year round, we implemented an “always on” approach with both Meta and Google Ads. Using a rotation strategy to promote various services, such as supported independent living, and community programs, while avoiding audience fatigue. The strategy involved interest and behavioral targeting to reach individuals interested in disability related topics. Custom location and radius targeting allowed us to focus on areas around local hospitals, community centers, and other relevant locations.
The creative content was vibrant, engaging, and fully accessible. Best of all it used images of participants enjoying CLA’s services. This approach fostered a strong connection with the audience, serving as social proof and enhancing credibility.
Our tailored digital strategy enhanced Community Livings Australia’s online presence, driving significant engagement and increasing participant uptake across their key services. The campaigns helped generate an additional 15,156 visitors to CLA’s website and numerous new lead inquiries!
Highlights
Digital channel audit
An in-depth audit of their existing digital channels, identifying gaps and opportunities for improvement. This audit revealed the need for a more cohesive and continuous strategy across both Meta (Facebook and Instagram) and Google platforms.
15,156 visitors
The campaigns helped generate an additional 15,156 visitors to CLA’s website.
New leads
The campaign also generated a significant number of new lead enquiries.
Other pieces of work
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