Free Range and Refreshed

Cannings Butchers | Certified BCorp

The challenge

Cannings is a group of free range butchers across metropolitan Melbourne that has built a tremendous reputation over the last dozen years for their principled approach to their vocation and the great quality of their products. They approached us having recognised that there was increasing competition at the high end of their market. They wanted to stay fresh and relevant, customers’ first choice, but they weren’t sure of the best way to begin repositioning themselves.

Always keen to work with fellow BCorps and values aligned businesses, we were hungry to get started.

Since the initial engagement with Freerange Future, we immediately felt like we had met our 'design people'! From concept to execution they have been instrumental in the success of our rebrand. Not only do they deliver on the brief, but they are an absolute joy to work with, exceeding expectations and providing a great balance of hitting the objective and pushing the boundaries. The Freerange team are part of our Cannings family.

Caroline Gill, Chief Operating Officer