Understanding Digital Accessibility
FREE Digital Accessibility Webinar
Webinar
Personalising Cause Marketing
Segmenting your community into a handful of key personas can be the first step in a transformative rethinking of the marketing and campaigning of your cause.
Watch nowNurture deeper connections through personalisation.
Recorded: 07 December 2016
The most successful cause-driven organisations know their community intimately. They know how to segment everyone within their community and can speak to each appropriately across all marketing channels.
After watching this free hour-long webinar, you’ll have a clear understanding of why and how to implement segmentation within your organisation and where to begin personalising marketing to your community.
Sign up now to watch and you’ll learn:
- how personalisation can help to transform your cause
- how to define and use personas
- how to identify opportunities for segmentation in your data
- tools that support personalisation
Presenters
Nick Crowther
Managing Director, Freerange Future
With more than fifteen years experience in digital, Nick consults to clients on strategy around engagement and participation: using digital tools to delight users and encourage active participation in online and real world campaigns.
Alicia Wakeling
Head of Marketing, Freerange Future
Alicia is a marketing and communications professional with experience working with small local businesses and NFPs, national charities and global brands. She has a broad range of skills with strong digital and social media expertise, brand management, content marketing, advertising, media, as well as PR.
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