This blog is a prelude to the book, 77 Building Blocks of Digital Transformation: The Digital Capability Model, written by Jace An. If you’re curious to explore the rest of the concepts on digital transformation, click the button below to purchase a copy. 

I first came across Internet technology in the mid-1990s as my team – Interactive marketing – started to see the potential of the Internet as an unprecedentedly effective channel for interactive marketing and even sales. It was much more direct in response than any other direct marketing channel. These days we are inundated with digital technologies. If we can apply some of those digital trends to all operational areas, I see significant potential for further sell-side improvements.

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