Brand champions within your community can magnify your message and help you to have influence far beyond your own reach. We’re not just talking about social media influencers who might retweet you. Brand champions are significantly more engaged and dedicated, organising fundraisers, mobilising their own networks and generally extending your influence beyond your own reach.

Your nonprofit connects with your community through shared values, hence your brand must embody your values. The most effective relationships with your champions are based on commingled identity; they adopt your brand meaning and infuse it with their own story.

Here are nine useful tips to help you nurture nonprofit brand champions…

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