It’s the law. The Disability Discrimination Act 1992 (DDA) makes it unlawful to discriminate on the basis of disability, and courts have consistently held that this includes websites. The Australian Human Rights Commission updated its digital accessibility guidelines in 2024, and from January 2025, all new Australian Government websites must meet WCAG 2.2 Level AA. The direction is clear — expectations are tightening, not loosening. Internationally, the European Accessibility Act took effect in June 2025, extending requirements to private sector organisations operating in the EU.
It’s good for your website. The things that make a website accessible — clean code, clear structure, descriptive text, logical navigation — also improve SEO, usability, and performance. In our experience, accessibility work almost always improves the site for everyone, not just people with disability.
It’s good for everyone. Captions help people in noisy environments. Good contrast helps in bright sunlight. Clear navigation helps everyone find what they need. Accessibility improvements have a way of benefiting far more people than the specific group they’re designed for.