The landscape has shifted since 2018. More campaigns are launching, but revenue per fundraiser is flat or declining. The organisations getting results are the ones investing in fundraiser support — not just recruitment.
Two approaches to consider:
Rolling campaigns allow supporters to fundraise whenever they choose — birthdays, personal milestones, athletic events. These run year-round and suit softer, inbound marketing. They’re low-maintenance but need a good platform and clear toolkit.
Time-based campaigns run for a set period (typically 4–8 weeks) around a specific theme or activity. Think Movember, Dry July, or your own custom challenge. The deadline creates urgency. These require more active marketing but generate concentrated energy and media attention.
What makes peer-to-peer work in 2026:
- A ready-made toolkit for fundraisers (pre-written social posts, email templates, a compelling fundraising page)
- Personal outreach from your team — a fundraiser who feels supported raises five to ten times more than one left on their own
- Milestone celebrations and progress updates
- An easy-to-use platform — in Australia, GiveNow, Raisely, and GoFundMe Charity are the main options depending on your needs
