Our purpose is supported by an ethical approach to business that is measured, benchmarked and accredited through a B Corp Certification.
B Corporation is kind of like Fairtrade for ethical businesses. It’s a rigorous accreditation process that measures an organisation’s environmental and social impact, worker, supplier and community relations as well its governance. Businesses that achieve a minimum benchmark of 80 points are accredited as B Corps.
For-profit businesses of all kinds can become accredited. The B Corp community includes B2B and B2C companies; clothing, fast moving consumer goods, property developers, banks, lawyers, superannuation funds and numerous consultants. These diverse organisations all have something in common, a belief in business as a force for good.
We want to be good as well as helping our clients do good. The B Impact Assessment is a thorough process that gives us a roadmap for being more good. There are many small improvements we can make to our business practices over the coming years as we improve our B Impact rating.
Just as you might choose a Fairtrade labeled product, choosing to buy or procure from a B Corp gives you the confidence that the organisation has an ethical approach to business and they don’t put profit ahead of everything else. B Corps consider the environment, their staff, suppliers and community when they do business.
Over 2,000 business around the world are accredited B Corps. There are around 150 in Australia. These are some of our favourite B Corps:
Any organisation can take the B Impact Assessment for free. You can benchmark yourself against B Corps and other organisations who’ve done the assessment. If you reach the benchmark 80 points you can then choose to become accredited. Even if you don’t intend to become a B Corp, going through the assessment offers many insights into your organisation’s processes and impact as well as numerous ways you can improve.
B Corporation is like Certified Organic for ethical business. It’s a rigorous accreditation process that measures an organisation’s environmental and social impact, worker, supplier and community relations as well its governance. Based on the B Impact assessment, Freerange Future earned an overall score of 95.0. The median score for ordinary businesses who complete the assessment is currently 50.9.
We believe in the transformative effect of participating in the arts, so we want to help these organisations grow, reach more audiences and positively impact many more lives.
Learn about PerfformIf you’d like to work with a digital creative agency that works to enable positive change we’d love to hear from you.
Freerange Future is an Australian digital creative agency working in web design, strategy, digital marketing, graphic design & branding.
© Freerange Future 2024