The Freeway

The Freeway is the design methodology that underpins all of our projects. It’s a rigorous framework that incorporates a flexible collection of tried and tested processes, tools, workshops, games and documentation that we choose on a project-by-project basis to achieve the best possible outcomes.

When you work with us, we provide a detailed plan of all the steps we’ll take together on The Freeway; what we’ll require from you, what you can expect from us and the milestones along the way.

On The Freeway you can be sure the journey is clearly mapped and on track.


To investigate possibilites and define boundaries


To find the way forward


To craft artistically skillfully


To bring into being