Methodology

The Freeway

The Freeway is the design methodology that underpins all of our projects. It’s a rigorous framework that incorporates a flexible collection of tried and tested processes, tools, workshops, games and documentation that we choose on a project-by-project basis to achieve the best possible outcomes.

When you work with us, we provide a detailed plan of all the steps we’ll take together on The Freeway; what we’ll require from you, what you can expect from us and the milestones along the way.

On The Freeway you can be sure the journey is clearly mapped and on track.

Explore

To investigate possibilites and define boundaries

Recommend

To find the way forward

Design

To craft artistically skillfully

Develop

To bring into being