Radio Adelaide logo (negative)

Radio Adelaide, without loosing it's community roots, rebranded when it went independent.

Radio Adelaide is the city’s foremost community radio station. A part of the University of Adelaide, the station reflects the diversity of the city, with programs ranging from music, arts and current affairs to community programs presented in a variety of languages.

The station needed a needed a new website that better expressed its brand in the digital space that’s becoming so vital for all broadcasters, especially those that are community-run. We created a clean, new interface that seamlessly integrates podcasts and other uploaded audio content.

To transition from University funding to being a sustainable independent radio station Reposition away from ‘grass roots’ to attract advertising and excellent talent Attract a younger listener demographic.

  • Freerange’s work on our rebrand was fundamental to the renewed success of Radio Adelaide and in preserving what really makes us special.

    Chris Leese, Station Manager
Radio Adelaide Logo with tagline - Rich & Real (positive) Radio Adelaide - Website - Homepage Radio Adelaide lanyard Rick & Real Radio Adelaide - Website - Programs Radio Adelaide - Website - Homepage Radio Adelaide T-Shirt - white and orange logo on a black T-Shirt
Radio Adelaide webiste