Radio Adelaide logo (negative)

Radio Adelaide, without loosing it's community roots, rebranded when it went independent.

Radio Adelaide is the city’s foremost community radio station. A part of the University of Adelaide, the station reflects the diversity of the city, with programs ranging from music, arts and current affairs to community programs presented in a variety of languages.

The station needed a needed a new website that better expressed its brand in the digital space that’s becoming so vital for all broadcasters, especially those that are community-run. We created a clean, new interface that seamlessly integrates podcasts and other uploaded audio content.

To transition from University funding to being a sustainable independent radio station Reposition away from ‘grass roots’ to attract advertising and excellent talent Attract a younger listener demographic.

Freerange’s work on our rebrand was fundamental to the renewed success of Radio Adelaide and in preserving what really makes us special.

Chris Leese, Station Manager
Radio Adelaide Logo with tagline - Rich & Real (positive) Radio Adelaide - Website - Homepage Radio Adelaide lanyard Rick & Real Radio Adelaide - Website - Programs Radio Adelaide - Website - Homepage Radio Adelaide T-Shirt - white and orange logo on a black T-Shirt
Radio Adelaide webiste