We worked with Ecolateral sustainable living stores to tidy their branding, reskin their website and develop a marketing plan. With three physical stores and an online store, Ecolateral has South Australia’s largest range eco-friendly goods. We gave their brand a refresh and developed a brand guide to tighten up the usage of their identity. A clean, fresh take on their brand has helped lift their identity in the eco market.
Ecolateral’s website is home to over 1000 eco-friendly products. We re-skinned the website and reconsidered the user experience to make it even easier for people to find products that help them live more sustainably. Their website is now much more user friendly – the analytics agree too!
As well as the website and branding refresh, our services included a marketing plan, social media templates, instore collateral, exterior signage, car decals and a sub brand for their membership portal ‘Go Eco’.
© Freerange Future 2021