The Adelaide Dance Festival is a debutante in Adelaide’s vibrant festival calendar. It was created by Australian Dance Theatre in 2018 to bring the state’s diverse dance community together in an event of national and international significance.
Their vision was to push the boundaries of the art form through ambitious collaborations and interconnections, while supporting and promoting new opportunities for dance in South Australia.
We worked closely with the festival team from it’s inception, developing the brand identity, program, website and a stand out poster campaign that was plastered around the city – iconic lyrics with the word dance replaced with the festival logo. Our work for the Adelaide Dance Festival received a finalist award in the 2019 AGDA Australian Design Awards.
The inaugural festival was an incredible success, selling out across many performances, bringing dance to new audiences and receiving critical acclaim. No doubt the Adelaide Dance Festival will sashay back into our lives some time soon.
The talent, knowledge and responsiveness from Freerange saw the development of a bold new brand that was visually arresting and able to create recognition and presence in a city renowned for its Festivals. Through an impressive suite of materials, they were able to capture the energy and vision of this exciting event.
Eira Swaine, Executive Director - Australian Dance Theatre
© Freerange Future 2019