Freerange Future

Is your marketing actually working?

5 Minute Marketing Health Self-Assessment

Step 1 of 5

20%

SEO & Visibility

How well do your key pages match what people actually search for?(Required)
When your pages match real search intent, you attract qualified visitors instead of guesswork traffic. Tools like Google Search Console and Keyword Planner make it easy to see the exact terms people use when looking for your services.
How visible are you in local search (Google Business Profile)?(Required)
Strong local visibility helps people nearby find your services at the exact moment they need them. Keeping your Google Business Profile complete, accurate and active improves your chances of appearing in local search results and map listings.
When was the last time you updated your website's main service pages?(Required)
Regularly updating your service pages shows search engines—and people—that your information is current and relevant. Refreshing copy, adding FAQs, or clarifying offerings helps you rank for the terms people use today, not what they searched for years ago.
Which SEO activities are you currently doing?(Required)
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Paid Advertising

Are you currently running paid advertising (Google Ads, Meta Ads, LinkedIn Ads)?(Required)
Paid advertising helps you reach people who are actively searching for support or comparing service options. Even small, well-targeted campaigns can drive qualified traffic quickly, especially when paired with strong landing pages.
If you're running ads, do you track how many leads or enquiries they generate?(Required)
Tracking enquiries shows you which ads actually work, so you can stop wasting budget and invest in what converts. Simple tools like Google Analytics, conversion tracking or tagged URLs make it easy to see which clicks turn into real leads.
How often are your campaigns reviewed or adjusted?(Required)
Ad performance changes over time, so regular optimisation helps you reduce costs and maintain strong results. Checking search terms, adjusting bids, and refining audiences ensures you’re showing up for the right people at the right moment.
Which Search Engine Marketing (SEM) activities do you currently do?(Required)
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Website Conversion

How easy is it for someone to contact you or take the next step on your website?(Required)
Clear, visible next steps help visitors move confidently toward contacting you or accessing services. Simple improvements like placing your primary call-to-action in obvious locations can dramatically increase enquiries.
How straightforward is your enquiry process?(Required)
A smooth, short enquiry process reduces drop-offs and makes it easier for people to reach out, especially when they need help quickly. Reviewing your form length and simplifying required fields can significantly improve completion rates.
Do your pages communicate your value within the first 5-10 seconds?(Required)
Visitors decide almost instantly whether you can help them, so clear value statements build trust fast. Tight headlines, supportive subtext and well-placed calls-to-action help people understand what you do and why it matters.
Which conversion elements do you currently use?(Required)
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Accessibility

Does your website meet Web Content Accessibility Guidelines (WCAG) standards?(Required)
Meeting WCAG standards ensures your website is usable by people with diverse abilities, reduces legal and reputational risk, and improves overall user experience. Simple checks with tools like WAVE or Lighthouse can highlight the biggest gaps.
Can people with disabilities easily navigate and use your website?(Required)
Accessible navigation helps people with disabilities find information, submit forms and engage fully with your services. Using features like clear focus states, logical order, and keyboard-friendly menus can dramatically improve usability.
Are you aware of your compliance obligations for digital accessibility?(Required)
Understanding your legal and organisational responsibilities helps you avoid compliance issues and ensures equitable access. Reviewing Australian Standards and WCAG guidance gives clarity on what’s required and where to start.
Which web accessibility practices do you use?(Required)
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Audience Engagement

How active and engaged is your email list?(Required)
An engaged email list gives you a direct, reliable way to reach supporters, clients and referrers. Regular, relevant communication keeps your organisation top-of-mind, and simple steps like cleaning inactive contacts or improving subject lines can boost engagement quickly.
How active and engaged are your social channels?(Required)
Consistent social activity helps you stay visible, build trust and reach new audiences. Scheduling posts in advance or repurposing existing content makes it easier to maintain a steady presence without adding extra workload.
Do you use any automated or scheduled email communications?(Required)
Automated emails nurture relationships without needing constant manual effort. Simple journeys — like a welcome sequence or follow-up after an enquiry — keep people engaged and ensure no opportunities slip through the cracks.
How many email segments do you have?(Required)
Segmentation lets you tailor messages to different audiences so your communications feel more relevant and personal. Even basic segments, like referrers vs clients or donors vs volunteers, can significantly improve engagement.
Which audience activation tactics do you use?(Required)
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