Getting (Strategically) Social
If you, like many cause and cultural marketers feel like every year you promise to be less ad hoc with social media and that this is the year to really push the limits of what it can do for your cause…this is for you.
In this workshop we’ll explore:
- A snapshot of the latest insights and trends in social
- Platform-specific techniques
- Understanding your audiences
- Developing your strategy
- Creating an effective content mix
- Using a social media plan
- Opportunities in advertising
- Metrics that matter
- Tools to make it all easier
This workshop would be best suited for people who are involved in social media planning or execution particularly for purpose-driven organisations, like charities, the arts, cultural institutions or cause-driven for-profit organisations.
Head of Marketing, Freerange Future
Alicia is a marketing and communications professional with experience working with small local businesses and NFPs, national charities and global brands. She has a broad range of skills with strong digital and social media expertise, brand management, content marketing, advertising, media, as well as PR.
110 Hindley Street, Adelaide, South Australia, Australia
Thursday 1 March 2018
9.30 am - 12.30 pm