The Melbourne Zoo saw I Am Not an Animal and loved it so much they commissioned a permanent, interactive audio installation tour to take place with their own grounds. Freerange Future Creative Director Amy Milhinch created the visual concept and produced the illustrated content for this experience aimed at drawing a twenty-something, urban crowd not usually prominent in the Zoo’s visitor base.
I, Animal is a world-first permanent installation – part multi-media tour, part theatrical experience, part animal encounter – designed specifically for adults-only at Melbourne Zoo. Using a customised iPod Touch, the experience takes visitors on a remarkable and surprisingly emotive journey through the interior of Melbourne Zoo at night.
I, Animal is an irresistible piece of interactive performance art.Lucy Graham – stagewhispers.com.au