Adelaide Street Eats
Adelaide is home to many amazing food trucks, caravans, carts, bikes and other mobile vendors. The Adelaide City Council approached us to help improve the experience for vendors and customers alike. As of February 2014, the app has been downloaded 1,300 times for iOS and has been opened on about 15,000 occasions.
As part of their trading permit, mobile vendors must report certain statistics to the ACC. Prior to the development of Street Eats, vendors had to call the council with these figures in a labour-intensive process. The Street Eats app allows vendors to record this data via the app or mobile website and send it in with a minimum of fuss.
We then looked at how this data could serve mobile food vendors’ customers. We created a consumer app that lists serving times, locations, menu items, social streams and makes it simple to find great street eats when a tummy is at its rumbliest.
We also created a produce market inspired identity that is fun and engaging to reflect the quality, authenticity and freshness of Adelaide’s Street Eats.