Media Resource Centre
The Media Resource Centre is South Australia’s centre for screen culture, an organisation providing a multitude of services for media. In time for their 35th birthday MRC commissioned Amy Milhinch to redefine their brand as there was confusion in the marketplace. We created a parent logo based on the ‘stop, play, record’ control buttons with a ‘trademark like symbol’ reading ‘MRC’ which appears on all MRC brands. In support of the visual solution, we created a naming strategy to express the sub-Brands: JOIN US (membership), WATCH IT (Mercury Cinema), LEARN IT (courses and workshops) MAKE IT (film making support) HIRE IT (equipment hire) FOLLOW IT (industry news). The website we developed for them takes the brand and runs with it. We created a quirky interactive navigation as the centre piece of a super-engaging homepage, full of the energy that characterises the MRC. The Gluttonberg CMS readily handles the wealth of content within.
Testimonial
Amy Milhinch did a brilliant job on our branding and we love it. We have received many compliments about our new look, especially our website which looks great and is incredibly functional. We have worked on many projects with them and they accurately interpret our needs, they are easy to work with and very reliable with deadlines. They have never let us down.
Gail Kovatseff
Director, Media Resource Centre
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